A couple of years ago, “Amazon watches for men” might have sounded like your snobby friend's idea of a bad joke, but these days it's more than just an idea. There are plenty of places to buy a watch in 2022, but few offer the same degree of seamless shopping ability and low prices as Amazon. Already well-established as a source for cheap but stylish tweezers from Casio and Timex, Amazon is now building its credibility as a destination for luxury Swiss brands like Rado and Longines, too. So just in time for all your holiday shopping needs, we've combed through the Everything Store's best watch lists and narrowed them down to these essential brands and styles. Amazon watches ... for men? More like Amazon watches for men!
Casio
This Japanese electronics brand changed the game when it launched the G-Shock in the early 1980's and has been at the forefront of digital timekeeping ever since. in addition to Endless variations of G-ShockCasio has a slew of other essential designs, including the original Data Bank calculator watch and the MQ24-9B (also known as Tyler, a favorite of Cartier's creator).
Seiko
There is a good reason for everyone who is interested in watches and Seiko in their group: They just make great watches. It also doesn't hurt that they offer premium style (and quality mechanical movements) for a price that's a lot less than everyone else's. Enter now while you get the good.
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There are no designers on earth who have as much fun as the designers at this Swiss brand, who put out dozens of new watch styles in a rainbow of cheery colors every season, including a recent collaboration with NASA, Peanuts, and oh yeah, Night Operation Omega.
ghost
Science Every watch brand makes a diver—or at least something resembling one. However, this American startup is dedicated to making watches that don't just look the part. Each of our nautical-inspired Spinnaker pieces is designed and tested for water resistance and durability, whether you're swimming with whale sharks or floating in the shallow end.
Tissot
Based in Le Locle, Switzerland, in the watch factory equivalent of Santa's Arctic workshop, Tissot has been quietly crushing it for over a century. Each of this year's best models brings its own flavor to the table—from '60s sports watches to modern smartwatches—united by Tissot's reputation for all-around quality.
Timex
After more than 150 years in the business, you would think that Timex would struggle to come up with anything new in the high-end but inexpensive watch category. But you would be wrong. In fact, they seem to be getting better all the time.
citizen
Battery-powered quartz watches are cheaper to produce and more reliable than mechanical watches, with one major exception: batteries eventually run out of power. Citizen solved this problem with the solar-powered Eco-Drive movement, resulting in the greatest blend of style and technology since Gundam.
Guidance
Unlike Seiko, Casio, and Citizen, which make up the Japanese watch industry's All-Star lineup, this brand tends to Fly under the radar. As you can see from the pieces below - which are more than a measure in terms of quality and price - it's only a matter of time before Orient gets tapped into the big leagues.
Longines
This brand has everything you could want from a vintage watchmaker - heritage, quality and a deep archive of classic designs - without the exorbitant prices. If you're ready to make the leap to your first Swiss-made mechanical watch, this is a very good place to start.
gladly
Where other brands meander, Rado zags, using high-tech ceramics instead of steel, and large square cases instead of the traditional round boxes. Despite Rado's penchant for quirky design, there's enough depth and breadth to their collection that anyone can still find something they love here.
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In the 1950s and 1960s, Bulova made some of the most advanced watches in the world. They've had some hits since then, but their best releases were in the 1920s — including one approved by NASA. Experimental lunar chronograph- They are the ones who revive that golden era.
Alps
“Discovering” a watchmaker that has been around for 130 years is no big feat, but in the case of Swiss sports watch specialist Alpina, it’s better late than never. Yes, they are awesome. And now you know too.
Victorinox
Victorinox crafts watches the same way it crafts its famous knives: expertly, with the utmost attention to detail. And unlike those multi-tools, it's also Transportation Security Administration (TSA) approved.
Hamilton
In hours as in medicine, it pays to seek out a specialist. If you are looking for a mechanical watch with a vintage flavor, Hamilton will now see you.
brouwn
Still saving up for your Dieter Rams x Vitsoe collection? Keep the dream alive with this Braun watch inspired by Ramez's cool watch designs.
G Shock
Military-grade durability and a variety of eye-catching colors, materials, and functions make the G-Shock not only the most durable watch on the planet, but also one of the coolest.
Movado
Movado ushered in the era of modern watch design with the original Museum Watch in 1947. Nearly 75 years later, its designers still haven't run out of ways to do without that iconic dial.
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